In this ever-evolving landscape of social media marketing, the knowledge acquired from books, articles, and journals is undoubtedly valuable. However, I don’t think the real-world experiences and lessons that I’ve learned were found within those pages. Over the course of 8 years immersed in the world of marketing, I have uncovered insights that go beyond the traditional lessons. In this article, I will share five key lessons that I have learned, providing practical examples and strategies that can equip next gen marketers to navigate the dynamics of social media more effectively.
Value over Algorithms
In a world where algorithms dictate the visibility of our content, it is tempting to bend over backwards to please them. However, I discovered that prioritising value creation over the ever-changing algorithm is the key to longer-term success. By focusing on providing genuine value to your audience, you build trust, engagement, and loyalty. The algorithm will naturally reward your efforts; it is designed to show content that resonates with users. In other words, don’t work for the algorithm; let the algorithm work for you.
Trends on social media come and go at a rapid pace, and this often tempts marketers into joining the bandwagon. However, it is essential to exercise caution and evaluate whether a trend aligns with your company’s values and brand image. While capitalising on popular trends can generate short-term visibility, veering away from your core values can be detrimental in the long run. Stay true to your brand identity, and only embrace trends that complement your overall strategy and resonate with your target audience.
Content Quality over Complexity
Creating compelling content does not necessarily require a significant investment of time and resources. Contrary to the belief that elaborate productions yield the best results, simple yet valuable content can make a substantial impact. Take Layi Wasabi’s Instagram account, for example. With easy-to-make videos, he yet commands a larger audience while spending fewer resources compared to Dezny who invests heavily in time and production value. Focus on providing valuable and relevant content, and remember that simplicity can often be the key to success.
Starting a content creation process using any content creation tool can be overwhelming and lead to burnout. Instead, aim to establish at least 80% of your idea in your mind before diving into the creation process. Try to visualise the end result of your content even before beginning. By giving yourself room to explore and refine your ideas during the execution phase, you can maintain creativity and avoid feeling trapped in rigid structures. This approach not only mitigates burnout but also allows for flexibility and adaptability, enabling you to fine-tune your content to better meet the needs of your audience.
In an age of filters and curated perfection, authenticity stands out. Embracing your brand’s authenticity and allowing it to shine through your content is a powerful strategy. Authenticity builds trust and connection with your audience, fostering long-term relationships. Be genuine, transparent, and relatable in your communication and storytelling.
Consider the success of influencers who embrace their true selves and share personal stories or struggles. By showcasing vulnerability and authenticity, they create a genuine connection with their audience. Remember that people connect with people, so infuse your content with your brand’s unique personality and values.
In summary, while theoretical knowledge is valuable, the practical lessons learned through real-world experiences hold immense importance in social media marketing. These lessons, supported by practical examples and strategies, serve as a guide to success in an ever-evolving landscape of social media marketing.